Measurement pixel

Once you set up the Recustomer measurement pixel, shopping behaviour data on your storefront (the shop screens your shoppers browse) is collected automatically.

Shopify only

The measurement pixel is set up with Shopify's "Customer events" feature. If you use a cart system other than Shopify, this setting is not needed.

1. What is measured
2. How to set it up
3. Notes

What is measured

Personal data such as email addresses, phone numbers and addresses is excluded automatically. Only shopping behaviour data is measured.

How to set it up

1. Sign in to the Shopify admin

2. Open Settings > Customer events

3. Click "Add custom pixel" in the top right

   

4. Enter any name for the pixel and click "Add pixel"

   

5. When the code editor opens, paste the following code as is

   const recustomerEvents = [];
   globalThis.recustomerEvents = recustomerEvents;
   globalThis.recustomerInit = init;
   analytics.subscribe("all_standard_events", (event) => recustomerEvents.push(event));
   analytics.subscribe("all_custom_events", (event) => recustomerEvents.push(event));
   const script = document.createElement("script");
   script.src = "https://script.rcmr.io/pixel/main.js";
   script.async = true;
   document.head.append(script);
   

6. Click "Save" in the top right, then change the pixel status to "Connect". You are done once the status shows "Connected"

Notes

• The code you pasted is a "loader" that pulls in the measurement script itself. The measurement logic is updated on the Recustomer side, so you only need to paste the code once.
• If you use several Shopify stores, follow the same steps in each store's admin. The code is the same for every store; stores are identified automatically.
• To pause measurement, go to Settings > Customer events and change the status of the Recustomer pixel to "Disconnect". You do not need to delete the code.
• The measurement script is loaded asynchronously and runs inside Shopify's sandbox, so the impact on your store's loading speed is negligible.